Multimedia Minutes: Selling a Visually Weak Story
One of the most frequent complaints from multimedia journalists and promotion producers is “How do you engage viewers when your visuals are dull?” The solution comes in the planning and the role the...
View ArticleMultimedia Minutes: Another Strong “Reality Check” Example
Separating fact from fiction — like WCCO does with Reality Check — is a powerful way to separate yourself from the competition and build your ratings.
View ArticleMultimedia Minutes: A Major Snag on the Inside
If you even wonder why moving a station ahead in the ratings is so challenging, watch this very short video. Based on a study of employees at corporation, it’s revealing about the challenges...
View ArticleMultimedia Minutes: Can You Start a Story with a Stand-Up?
Yes. On-camera storytelling is far better than meaningless video. You know, the ”wallpaper video” that bores everyone. And if you have to choose, for example, between multiple angles of a building...
View ArticleMultimedia Minutes: Creative Stand-Ups
Your stand-ups can reveal your creativity. And they beat shooting and voicing over boring video. Plus on-camera storytelling from the field helps build your identity. For many more Multimedia...
View ArticleMultimedia Minutes: Storyboarding + Brainstorming
Your stories will improve immediately if you “storyboard” them. Learn about storyboarding in this short learning video. The excercise in this workshop was to come up with strong opening shot,...
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Multimedia Minutes: Amateur Video Tells the Story
A viewer’s perspective can be valuable — especially if they have a camera. Enjoy this short amateur clip of a snowplow that bypassed a New York City street. When you tap into amateur video like this,...
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What’s Your Story?
How good are you as a storyteller? We’ve created a model showing the various levels of storytelling — from the basic “meeting deadlines” to possessing your own identifiable style. Here are a few...
View ArticleWe Use this Example in Workshops: A Lesson Thanks to Jay + Kanye
Watch how great — yet simple — questions make for great interviews. And this wasn’t even in a newscast. A classic.
View ArticleMultimedia Minutes: Overcoming a Big Challenge — No Action
How do you overcome the challenge of virtually no action in a story? Say just a guy in a chair. Here’s one approach. Learn more to create engaging storytelling. Click on the links to the right...
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